Stephen Taylor
Viral Disruption: The GameStop Controversy and What It Means for the Other “GME”



The first and only Centralized Application Service designed specifically for graduate business education programs records its third consecutive year of success

The 2019-2020 enrollment cycle marked the third year for BusinessCAS, and Liaison’s pioneering Centralized Application Service (CAS) is showing no signs of losing momentum any time soon. The number of BusinessCAS applicants increased yet again, and the number of participating institutions increased nearly 40%.

Growth of that magnitude expands the reach of the BusinessCAS Community across more states and provides services to a more diverse range of research, liberal arts, minority-serving and other types of institutions.

Get ready to benchmark your program

The 2019-2020 BusinessCAS Cycle Report aggregates data for all received and complete applications submitted through the Centralized Application Service during the 2019-2020 admission cycle (September 10, 2019 through March 31, 2021). It primarily reflects data for applications to Summer 2020, Fall 2020, Winter 2021 and Spring 2021. Liaison offers it as a resource to participating schools to assist in trend and recruitment analysis, benchmarking and strategic decision-making.

Data contained in the report reflects information collected from BusinessCAS members regarding:

  • Fee collection
  • Institution type
  • Software systems used by admissions offices
  • Program delivery models
  • Enrollment requirements
  • Transcript and recommendation requirements
  • Applicant pool demographics
  • Students’ citizenship
  • Academic performance
  • Top-10 undergraduate majors of applicants

As the 2019-2020 BusinessCAS Cycle Report makes clear, BusinessCAS was able to continue generating impressive momentum and results for its participating programs during the most disruptive year in recent memory. In addition, the data it contains demonstrates Liaison’s ongoing commitment to helping institutions understand their most important goals and quantify the success of their class-building initiatives.

We’re looking forward to another great year expanding the BusinessCAS Community and its contribution to graduate management education as a whole.

Click here to read the entire 2019-2020 BusinessCAS Cycle Report.

Stephen Taylor

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