Stephen Taylor
Back to B-School: What It Will Take to Thrive This Fall and Beyond



When faced with the challenges of reaching new applicant pools, the constraints of finite resources and a general lack of on-demand information, George Mason University’s School of Business took matters into their own hands.

By adding a layer of consistency to their data and organizing it to reflect trends in real time, they improved their ability to make strategic decisions, advocate for their department and exceed their enrollment goals.

Better decisions faster

During Liaison’s free on-demand webinar, Doing More with Data: Innovative Strategies to Inform Strategic Decision-Making, Jackie Buchy, Sr. Assistant Dean of Graduate Enrollment, and Kevin Connor, Assistant Director of Enrollment and Analytics, highlight the practices that made this possible and share tips for getting more out of the data your institution already collects.

You’ll learn how these initiatives:

  • Shape recruitment outcomes.
  • Foster greater transparency across the university.
  • Make it easier to procure additional resources.

The world is changing fast. Don’t be left behind. Watch Doing More with Data: Innovative Strategies to Inform Strategic Decision-Making now.

Stephen Taylor

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