As a result, one of the institution’s biggest drivers for moving to BusinessCAS was the ability to get deeper insights into who is in its pipeline. That, in turn, would allow OU Price to develop more effective outreach campaigns designed to get prospective applicants further down the funnel.
“We chose BusinessCAS because it gave us the ability to see who was completing applications and it gave us the ability to reach out to them to answer questions and get them much further ahead in the process,” Wolfe said. “It also gives us data at the end of the recruitment cycle to see where are losing applicants. Then we can determine whether there is something that we can do to make the process smoother.”
Wolfe also liked the fact that BusinessCAS allows students to apply to multiple programs with just one set of application materials.
“BusinessCAS lets students choose the right programs for them,” she said. “I like the ability of students to look at multiple programs and choose the best for them without having to do a ton of research on hundreds of MBA programs out there.”
Wolfe also said that by eliminating much of the paperwork and administrative burdens historically associated with application processing, BusinessCAS allows admissions staff to spend more time engaging with students.
“We’re using that time wisely to help reinforce our efforts in that area,” she said.