A Letter from the Advisory Board Chair
Since you’ve made your way to this website, we likely share common goals: We want to extend our reach, attract more qualified applications to our GME programs, deliver a seamless application experience and capture data that allows us to make more strategic admissions decisions. You’re in the right place, as this site has resources to help you learn more about:
- Benefits that the Centralized Application Service (CAS™) for graduate management programs offers both institutions and applicants.
- Answers to frequently asked questions.
- How a CAS integrates with other admissions tools, systems and processes.
- Which schools are guiding the ongoing development of BusinessCAS.
- Why those of us on the advisory board are excited about BusinessCAS.
As the advisory board chair, I’d like to be the first to share with you why I’m supportive of — and on the board for — BusinessCAS: When I first became senior assistant dean for the Leavey School of Business at Santa Clara University, I had it in the back of my mind that it would be nice to have a more centralized approach to admissions. The vast majority of our undergraduate programs, as well as most other academic disciplines, have a central application in place and they’ve achieved excellent results. We had just started using GMAC’s common letter of recommendation; employers appreciated having a single form. Putting more efficiencies in place via a CAS seemed worth investigating.
I was excited when Bob Alig, Liaison’s strategic consultant and a former admissions leader himself, invited me to serve on the BusinessCAS advisory board. In addition to an opportunity to help Santa Clara, defining what’s most important in a central application for business schools was a chance to help GME overall. Leaders in the space need to make sure students are getting the message that an advanced degree in business can deliver a powerful return on investment.
When I flew to Boston for the first advisory board meeting, I was impressed with Liaison’s operations. The organization manages over 40 different CASs and processes millions of applications annually. Pairing Liaison’s deep understanding of technology, admissions workflows and trends in higher education with insight from advisory board members who have led graduate business programs at a variety of schools offers the expertise necessary to develop a global platform that works for business schools and students alike.