GME Focus Group


Focus Group

White Papers

Focus on Differentiation:

GME Leaders Discuss How to Stand Out in a Competitive Field

A business school’s ability to stand out is critical for attracting the best students — but how do you differentiate when every competitor is offering a similar product?

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Focus on Collaboration:

GME Leaders Discuss Barriers and Opportunities Around Forming Beneficial Partnerships

From advocacy, to research, to operations, business school leaders explore new opportunities to create meaningful collaborations.

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Download Our

Suggested Readings

The BusinessCAS Community’s semiannual magazine covers all topics related to the art, science and industry of GME.

Academic institutions largely fail to meet basic standards of conducting business when it comes to their communication surrounding business programs. Here’s how to address that.

What application and enrollment trends will higher education institutions face in the coming years? We explore the answers to this question in this special report.

This ebook shares why Liaison should be your partner for streamlining admissions and details how we can help — at no cost to your institution.

Here’s what admissions leaders across the country have learned from navigating the 2020 pandemic.

Explore six reasons why Liaison’s Centralized Application Service (CAS) is the right tool to help you optimize application and enrollment processes — for administrators, evaluators and applicants.

Liaison’s quarterly magazine covers all topics related to the art, science and industry of admissions.

Explore the outcomes that Liaison’s CAS Community members have achieved thanks to the power of partnership.

About the BUSINESSCAS Community

Who We Are

BusinessCAS is a community of like-minded graduate management education leaders who work together to drive the industry forward. Through participating in the CAS Community, members gain access to:

  • Knowledge. The Centralized Application Service (CAS) for GME programs features visual application and enrollment trend reports to facilitate strategic admissions decisions.
  • Connections. The CAS expands members’ applicant pools with branded program listings, multi-channel ads and targeted drive-to-apply campaigns.
  • Inspiration. CAS Community members learn what works — and what doesn’t — from peers who are facing the same obstacles and working toward similar goals.
  • Resources. The CAS Community regularly publishes magazines, ebooks and white papers and hosts focus groups, webinars and in-person events to facilitate the sharing of industry insights.
  • Support. The CAS technology is complemented by application processing services and applicant support that saves member institutions time on manual administrative tasks.

Our Leadership Team

Toby McChesney
Toby McChesney, Ed.D.
Chair of the BusinessCAS Advisory Board
Senior Assistant Dean of Graduate Programs
Special Assistant to the Provost
Leavey School of Business
Santa Clara University
Dee Steinley
Dee Steinle
Vice Chair of the BusinessCAS Advisory Board
Executive Director of MBA and MS Programs
School of Business
The University of Kansas
Stephen Taylor
Stephen Taylor
Research Director
Robert Ruiz
Robert Ruiz
Managing Director
Meet the Advisory Board

Upcoming Focus Groups


Winter 2021



Series launching in January

Interested in participating? Confirm your seat with our facilitator now.

Previous Focus Groups


The Power of Partnerships


Brand Differentiation

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Emory University
Purdue University