Focus Group


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The Possibility of Community

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Focus Group

White Papers

Focus on Differentiation:

GME Leaders Discuss How to Stand Out in a Competitive Field

A business school’s ability to stand out is critical for attracting the best students — but how do you differentiate when every competitor is offering a similar product?

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Focus on Collaboration:

GME Leaders Discuss Barriers and Opportunities Around Forming Beneficial Partnerships

From advocacy, to research, to operations, business school leaders explore new opportunities to create meaningful collaborations.

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About the BUSINESSCAS Community

Who We Are

BusinessCAS™ is a community of like-minded graduate management education leaders who work together to drive the industry forward. Through participating in the CAS Community, members gain access to:

  • Knowledge. The Centralized Application Service (CAS) for GME programs features visual application and enrollment trend reports to facilitate strategic admissions decisions.
  • Connections. The CAS expands members’ applicant pools with branded program listings, multi-channel ads and targeted drive-to-apply campaigns.
  • Inspiration. CAS Community members learn what works — and what doesn’t — from peers that are facing the same obstacles and working toward similar goals.
  • Resources. The CAS Community regularly publishes magazines, ebooks and white papers and hosts focus groups, webinars, and in-person events to facilitate the sharing of industry insights.
  • Support. The CAS technology is complemented by application processing services and applicant support that saves member institutions time on manual administrative tasks.

Our Leadership Team

Toby McChesney
Toby McChesney, Ed.D.
Senior Assistant Dean of Graduate Programs
Special Assistant to the Provost
Leavey School of Business
Santa Clara University
Chair of the Advisory Board
Dee Steinley
Dee Steinle
Executive Director of MBA and MS Programs
School of Business
The University of Kansas
Vice Chair of the Advisory Board
Stephen Taylor
Stephen Taylor
Research Director
Robert Ruiz
Robert Ruiz
Managing Director
Meet the Advisory Board

Previous Focus Groups


The Power of Partnerships

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Brand Differentiation

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