News


DECEMBER 2018

Liaison Integrates GMAC’s Common Letter of Recommendation Into Businesscas™ and Enhances the Reviewer Experience

Liaison International, the leading provider of higher education admissions management and enrollment marketing solutions, today announced its latest enhancement to BusinessCAS™, the Centralized Application Service (CAS™) for graduate management education programs. Beginning in December 2018, GME programs that are members of BusinessCAS can make the recommendation component of their application more consistent through the Graduate Management Admission Council’s Common Letter of Recommendation (LOR). Read more…


NOVEMBER 2018

Penn State MBA Admissions Director on GMAC Survey and Growth Strategies

After the release of the 2018 Application Trends Survey Report from GMAC, Liaison International’s Bob Alig talked to Michael Waldhier — admissions director of the Smeal College of Business at Penn State and a member of Liaison’s BusinessCASTM advisory board — about how Penn State had anticipated years ago the trends uncovered by the survey; namely, that international applicant interest in U.S. schools would decrease, that the strengthening U.S. economy would make it less likely for adults to return to school and that top 10 schools in the U.S. would broaden their pool to capture applicants who would otherwise consider going to schools like Penn State. Read on to learn more about how Penn State responded with strategic moves that have led to a stronger, more robust program even as other programs around the country are shrinking. Read more…


Director of MBA, MSB Programs Spearheads Common Application

Unlike law schools and medical schools, graduate business school programs don’t offer a common application. That’s a problem, said Dee Steinle, the KU School of Business’ executive director of MBA and MSB programs. When prospective students apply to graduate business programs, they’re completing each school’s application and sending multiple copies of transcripts and recommendation letters, a cumbersome process that takes students — and universities — extra time and effort. But change is coming, thanks in part to Steinle. Read more…

 


As Business School Applications Drop, Associate Deans Need Time to Focus on Strategy, Not Logistics

You’re an associate dean at a business school. For years, you never questioned that your school would fill the seats in its classrooms. After all, the admissions process was highly selective, with demand always far outpacing supply.But in October 2018, recruitment is suddenly an issue. Applications to U.S. business schools are down for the fourth consecutive year, including a 7-percent decline from 2017 to 2018, according to a Graduate Management Admission Council study. Read more…


SEPTEMBER 2018

Advancing MBA Admissions — and the Social Good — at Marist College

Kelly Holmes, dean of graduate admission at Marist College in Poughkeepsie, NY, is wearing quite a few hats these days. In addition to managing admissions processes for 15 graduate programs, she is also helping the College implement its new five-year strategic plan, which is focused on “ensuring student success, promoting innovation and advancing the social good.” In addition, Dean Holmes has recently been overseeing Marist’s launch of BusinessCAS™, the Liaison-powered Centralized Application Service (CAS™) for graduate management programs. Read more…


JUNE 2018

3 Ways to Learn More About BusinessCAS™ at GMAC

Every year in June, graduate management education administrators gather for the Graduate Management Admission Council (GMAC) Annual Conference. The Conference’s three days of programming focuses on current issues, the latest marketplace trends, research data and best practices, and offers ample opportunities for GME professionals to network with colleagues from across the globe. Read more…


In the News and Behind the Scenes, Innovation is the Key to Success at the University of Kansas School of Business

It’s an exciting time to be an admissions professional at the University of Kansas School of Business. Within weeks of the School’s dramatic rise in the latest U.S. News and World Report ranking of top U.S. Business Schools, finishing touches were being put on the School’s instance of BusinessCAS™, a Centralized Application Service (CAS™) that will broaden horizons and increase effectiveness for applicants, the School and admissions staff alike. Read more…

University of Miami Business School Director of Admissions Covers the Role of Technology in Admissions

Liaison’s Bob Alig recently spoke with Loubna Bouamane, Ph.D., director of admissions for graduate business programs at the University of Miami, about how her school incorporates technology into the recruiting process — and why the University of Miami has found technology and creativity vital in maintaining a steady pipeline of international applicants. Read more…


MAY 2018

Early Adopters of Admissions Technology Go to the Head of the Class — How University of Miami is Leveraging Technology Across the Student Lifecycle

Technology has radically reshaped the world of Graduate School education and will continue to do so for the foreseeable future. From online admissions portals like Liaison’s Centralized Application Services (CAS™) to content management systems that enable remote learning options for highly specialized degrees, nearly every aspect of the graduate education experience has evolved dramatically in just a few short years. Read more…


Brandeis IBS Assistant Dean of Admissions Highlights the Role of Data in Admissions

Liaison’s Bob Alig recently interviewed Kelly Sugrue, assistant dean of admissions at Brandeis International Business School and a member of Liaison’s BusinessCAS™ advisory board. Read how Kelly is using data to drive admissions decisions at Brandeis IBS. Read more…


Santa Clara University Senior Assistant Dean of Graduate Business Programs Discusses Expanding the Reach of Online MBA Program

Liaison’s Bob Alig recently interviewed Dr. Toby McChesney, senior assistant dean of graduate business programs at Santa Clara University’s Leavey School of Business and chair of Liaison’s BusinessCAS™ advisory board. Toby shares more about his experience launching Santa Clara’s inaugural online program and how the school adapted its marketing efforts to extend its reach. Read more…


APRIL 2018

Building a Better Class — Lessons Learned from Recent Admissions Trends, Planning Ahead to the Next Cycle

Perhaps it is ironic that more than 2,000 years ago Greek philosopher Heraclitus noted ‘the only thing that is constant is change’ — yet the relevance of these words remains unchanged. Read more…

 


KU Executive Director of MBA and MSB Programs Discusses Trends and Triumphs in Graduate Management Education

Liaison’s Bob Alig recently sat down with Dee Steinle, executive director of MBA and MSB programs and vice chair of Liaison’s BusinessCAS™, to discuss how the University of Kansas School of Business is adapting to keep pace with shifting demands in the graduate management education landscape. Read how KU is responding to changing student demographics and streamlining the admissions process. Read more…


Dr. Toby McChesney and Dee Steinle Appointed Chair and Vice Chair of Liaison’s BusinessCAS™ Advisory Board

Liaison today announced the leadership lineup for its BusinessCAS™ advisory board. Dr. Toby McChesney, senior assistant dean for graduate business programs in Santa Clara University’s Leavey School of Business, will head the board as chair. Dee Steinle, executive director of MBA and MSB programs at the University of Kansas School of Business, will serve as vice chair. Read more…


MARCH 2018

Segmenting for Greater Reach — How Santa Clara University Leverages Candidate Segments to Build Better Business Classes

In today’s competitive graduate admissions environment, it’s more important than ever to employ relevant marketing strategies that allow you to identify the best candidates for your program. Subsequently, you must provide them with a student experience that is tailored to fit their expectations. Read more…


JUNE 2017

Liaison Introduces Centralized Application Service (CAS™) for Business Programs at the 2017 GMAC Annual Conference

Following its October announcement of plans to develop a Centralized Application Service (CAS™) for graduate business programs in the US and internationally, Liaison will launch BusinessCAS™ for graduate business and management programs at the 2017 GMAC Annual Conference. The leading admissions management provider will also host a pre-conference first glance at the new service on June 15 from 2-2:45pm ET. Read more…


FEBRUARY 2017

Liaison and Association of MBAs Celebrate Business School Innovation

170 business leaders representing 70 schools from 23 countries gathered to celebrate excellence in business at a black-tie celebration at the Savoy Hotel in London. The Association of MBAs (AMBA) called this forward-thinking group together to celebrate its 50th anniversary, which marks decades of work raising the profile of global business programs and resulting excellence in MBA students, graduates, business schools and employers. Read more…


OCTOBER 2016

AMBA and Liaison Launch Service to Centralize Business School Application Management

The Association of MBAs (AMBA) has embarked on a collaboration with Liaison in a move to gain more insight into evolving enrollment trends for global MBA programs. Read more…

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